Areas of Expertise
     
   Graphic Design:
  • Design websites using a variety of desktop publishing and HTML software to increase awareness of various A-B companies including Busch Entertainment (Sesame Place, Busch Gardens).
  • Collaborated with Children's Television Workshop's Brand Team to created a focused website; increasing average length of visits by 80%.
  • Creative Director for projects that provide entertainment savings to business employees.
  • Created e-business strategies interface in record timing; streamlining information access for the Management Systems Group reducing retrieval time to minutes instead of days.
  • Designed electronic versions of print materials for business partners; saving $70k in printing costs annually
     
  CSS / Design Implementation:
  • Created CSS for leading Health Provider using existing style guide.
  • Trained developers and designers basic CSS concepts and advanced integration.
  • Design CSS hierarchy with a focus on separation of content from presentation thus reducing development costs.
  • Provided Technical CSS workshops focusing on design and programming roles.
  • Created customizable menu system that uses CSS and JavaScript decreasing page weight by 65%.
     
  Usability Testing:
  • Provided testing schema and recommendations that resulted in an increase of core web traffic by 30%.
  • Utilized a card sorting technique to simplify site section headings; increasing site efficiency by 80%
  • Setup test environment and pilot-tested interface designs with Busch Gardens staff, ensuring that final design met users' needs.
  • Preformed heuristic evaluation that resulted in efforts that improved Information Architecture and overall usability.
     
  Project Management:
  • Developed website goals with clients to ensure efficient data architecture, product awareness, and increase sales.
  • Analyzed developments in Internet technology and proposed far-reaching Web strategy to improve client services and firm's visibility.
  • Gathered business requirements including time estimates for Desktop Strategy project delivering on-time results and saving $15,000 annually
  • Maintained productive and comfortable working relationships with clients to complete over 17 projects.
  • Identify, research and resolve technical problems obtained via telephone calls, emails and personal requests.
     
  Infrastructure Technology:
  • Performed impromptu security checks of servers and networks to verify adequate virus protection and compliance with corporate procedures.
  • Installed, configured, and updated server-based applications, including accounting system and records database.
  • Managed over 250 user accounts for National Accounting Firm
  • Maintained backup systems for clustered Windows server environment
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